Corporate Social Responsibility ( Csr ) - 1637 Words

As corporate social responsibility (CSR) efforts continue to grow within industries world-wide, the pursuit of sustainably responsible investment (SRI) is becoming increasingly popular among investors looking to create a positive societal impact. Similar to ethical consumption, an organization’s sustainability initiatives can motivate investors to not only provide monetary support for their company (stock holdings), but to influence their business decisions through shareholder advocacy as well (Voorhis Humphreys, 2011). Therefore, companies who highlight and publish their environmental, social, and governance (ESG) data are taking advantage of the increasingly popular market for SRI. In addition, community investing provides opportunities for investors to financially engage with communities directly in an effort to create social growth (Voorhis Humphreys, 2011). Consequently, independent organizations and financial advisors are providing in-depth company research and industr y examinations (screenings), which go beyond the financial aspects of investing and assist potential investors in their decision making processes. Within the power point presentation, a thorough analysis of both SRI and ESG factors are highlighted as well as their industry and investor significance. Furthermore, notable positive attributes of SRI are noted in an attempt to showcase its attractiveness along with specific examples of three corporations that have excelled in their ESG practices.Show MoreRelatedCorporate Social Responsibility And Csr1566 Words   |  7 PagesSocial responsibility or also called Corporate Social Responsibility (CSR)- is the firm’s engagement (voluntarily initiated) in and its compliance (legally mandated) to environmental, social, and governance issues (The Foundation, 2014). Also, is based on stakeholder’s needs being financially sustainable, and CSR can come from both corporate or not-to-profit organizations. CSR has seven categories; Le adership, vision and values; Marketplace activities; Workforce activities; Supply chain activities;Read MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiativesRead MoreCorporate Social Responsibility : Csr1232 Words   |  5 PagesCorporate social responsibility has become a buzzword within the industry in the last few years. Following the financial market crash investors and stakeholders began looking at corporations to act more socially responsible. The meaning of social responsibility differs across regions. Western countries are the ones who are pushing for corporate social responsibility -thesis-- A broad overview at corporate social responsibility (CSR) looks to corporations to make a change in the society or the environmentRead MoreCsr : Corporate Social Responsibility1598 Words   |  7 Pages CSR stands for Corporate Social Responsibility. Corporate Social Responsibility (CSR) is defined by many groups like, Tata steel, Coca Cola, Reliance, Videocon etc. Although they all stand for similar meanings connecting to taking responsibilities of the society as a business individual, its definition has been getting broader from a established point of view, corporate social responsibility is a type of business instruction included in a business demonstration. CSR policy functions as a self-regulatoryRead MoreCsr : Corporate Social Responsibility Essay1285 Words   |  6 PagesCSR stands for Corporate Social Responsibility and it is a concept with many definitions and practices and also a buzzword in the media. In general, corporate social responsibility is the policies and progra ms of business corporations which tend to benefit society while improving a corporation’s public image and profitability at the same time. The meaning of it is implemented in different countries and companies differently. Warren Buffet said that it takes 20 years to build a reputation and onlyRead MoreCorporate Social Responsibility ( Csr )863 Words   |  4 Pagestechnology in the last century. The term of Corporate Social Responsibility appears more often into public’s concerned and it has become a hot issue in recent years. This essay is going to discuss and provide an overview of corporate social responsibility (CSR) by debate some key issue in this area. 1.2 What is Corporate Social Responsibility? In 1953, Bowen’s Social Responsibility of the Businessman firstly discusses the idea of corporate social responsibility. He states the relationship between societyRead MoreCorporate Social Responsibility ( Csr )1314 Words   |  6 PagesSocial responsibility has become a primal interest to the humankind for the past two decades. In the earlier days, the firms and organizations concentrated only on the financial part of the business and ignored the ethical, social and moral sectors. But in the recent times, the businesses are getting a grip of the significance of the social, ecological and environmental effects on their success. This has resulted in the emerging interactions between organizations and social segments thus giving riseRead MoreCorporate Social Responsibility ( Csr )1173 Words   |  5 Pages Corporate Social Responsibility (CSR) is highly important to Millennials. If a company is lacking a CSR plan, now it a good time to start one. Millennials are looking for ways in making a positive impact on the world and are expecting the same from companies. They are looking for companies that contribute to the betterment of communities and the environment. Millennials put great value in supporting such brands, companies and organizations that share these values. Companies without a CSR in placeRead MoreCorporate Social Responsibility : Csr979 Words   |  4 PagesThe notion of Corporate Social Responsibility is a phenomenon globally known for many years. In spite of the fact that CSR has been neglected for quite a long time, nowadays several authors deal with this issue, as revealed by the development of theories in recent years concerning the topic. In spite of the fact that there has been a huge growth of literature it is still impossible to simply define CSR. Many definitions trying to capture the concept of CSR exist, but their content varies (MattenRead MoreCorporate Social Responsibility ( Csr )1370 Words   |  6 Pagesmore attention on the concept of Corporate Social Responsibility (CSR). The core issue is the appropriate responsibility of business. In as much as firms ought to obey the law, but beyond complete compliance with environmental laws, the question is whether firms have extra social responsibilities to commit part of their resources to environmental preservation voluntarily. This memo provides an exploratory investigation of the link between corporate social responsibility and the benefits accruing to a

Corporate identity - 16799 Words

The research register for this journal is available at http://www.mcbup.com/research_registers European Journal of Marketing 35,3/4 248 The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft Corporate identity, corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management, The University of Bradford, UK Keywords Corporate identity, Corporate Communications, Brands, Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led†¦show more content†¦In their composite they represent a veritable firmament with the potential to form the key building blocks of a new area of management. However, while the area is likely to be enthusiastically embraced by marketing scholars since it supports a number of concepts that have a long lineage in the marketing discipline  ± branding, communications, image, reputation, and identity  ± these concepts, when applied to the corporate level, are invariably more complicated than when simply applied to products. Furthermore, such corporate concerns are inextricably linked to questions pertaining to corporate strategy and to organisational behaviour and human resources. As such, marketing at the corporate level requires a radical re appraisal in terms of its philosophy, content, management and process. The article opens with a brief overview of the growing consensus gentium among many management/scholars with regard to the importance of the identity concept. This is followed by an examination of the 15 reasons for the cause of the fog. In focusing on these reasons it is hoped that marketing and management scholars will concentrate on the opportunities, rather than the difficulties, associated with the identity concept. What is clear is that the identity concept is particularly salient for a host of management disciplines and provides a new, supplemental lens by which an organisation’s quintessential attributes may be revealed,Show MoreRelatedCorporate Identity, Corporate Branding And Corporate Reputations : Reconciliation And Integration1077 Words   |  5 PagesN. (2012). Corporate identity, corporate branding and corporate reputations: Reconciliation and integration. European Journal of Marketing, 46(7/8), 1048-1063. This article will be utilized to assist managers in aligning and optimizing brand and reputation, while academics will be able to use this framework for future empirical research. IT focuses on defining, reconciling and depicting corporate reputation among other constructs in a framework that assess the dimensions of corporate reputationRead MoreCorporate Identity1000 Words   |  4 Pageswand of words and press releases to make the bad stuff all go away in an effort to preserve or salvage a positive identity. Many would be surprised to learn that the role of a public relations professional is far more encompassing especially as it relates to a corporate identity. According to the book Revealing the Corporation, there are three main criteria that help to define identity the first is a criterion of central character, this involves that element that can be used to differentiate oneRead MoreCorporate Identity3275 Words   |  14 PagesLiterature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the â€Å"corporate identity† term was used was in 1957 by Lippincott and Margulies (Cornelissen amp; Elving, 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristicsRead MoreCorporate Identity10953 Words   |  44 PagesWorking Paper Series British Airways and Balmer’s AC3ID Test of Corporate Brand Management Professor John M T Balmer Dr Helen Stuart Working Paper No 04/26 July 2004 The working papers are produced by the Bradford University School of Management and are to be circulated for discussion purposes only. Their contents should be considered to be preliminary. The papers are expected to be published in due course, in a revised form and should not be quoted without the author’s permission. W O RRead MoreCorporate Identity3028 Words   |  13 PagesCorporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana Cà ©sar Machado Paulo de Lencastre Pedro Dionà ­sio Universidade Catà ³lica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Cià ªncias do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity, including identity signs, is crucial for companies to encourage positive attitudes inRead MoreThe Meaning Of Corporate Identity832 Words   |  4 Pagesdebates on the meaning of corporate identity, to name a few, seven schools of thought on corporate identity (Balmer, 1995), three perspectives on the meaning of corporate identity (van Riel Balmer, 1997) and so on. Although there is difference, those meanings on corporate identity share some similarities, namely visual elements, behaviors and communications. In van Riel and Balmer’s (1997) graphic design paradigm, visuals are used to convey messages about the corporate mission, vision, philosophyRead MoreMcdonalds Corporate Identity1745 Words   |  7 PagesCorporate identity is the most significant element to create and strengthen a companys industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumers mind and communicate its im age to the target group from the shortest way. While exposing the positive sides among the competitors, it presents the first sights about the qualifications like quality, trust and stability. If an organization is ruled by the principles rather than the managers or inRead MoreSony s Corporate Brand Identity974 Words   |  4 PagesSony has diversified operations spread across the electronic, games, entertainment, and financial service industries. Additionally, Sony’s corporate brand identity is deeply rooted and well establish in the minds of potential customers. Because of Sony’s diversified operations and healthy brand recognition, Sony has a global diverse client base (Sony Corporate Strategy Meeting FY2016, 2016) . Furthermore, Sony is experiencing down trending revenue in its major industries and are operating at a highRead MoreThe Challenges to Bring Petronas Logo as a Corporate Identity Into Global Market4140 Words   |  17 Pagesfunction, an organization’s identity and image strategy is the most critical part of any corporate communication function. Image is the corporation as seen through the eyes of its constituencies. An organization can have different images with different constituencies. Image is a reflection of an organization’s identity. While image can vary among constituencies, identity needs to be consistent. Identity consists of a company’s defining attributes A company’s identity is a the visual manifestationRead MoreHow Disney Magic And The Corporate Media Shape Youth Identity Essay1733 Words   |  7 Pagesedu/historicmissourians/name/d/disney/ Product Launch: http://cs231n.stanford.edu/reports2016/265_Report.pdf Brand culture: https://www.uwlax.edu/urc/jur-online/PDF/2004/francoeur.pdf Culture effect: http://www.truth-out.org/opinion/item/2808:how-disney-magic-and-the-corporate-media-shape-youth-identity-in-the-digital-age Frozen example: http://www.forbes.com/sites/natalierobehmed/2015/07/28/the-frozen-effect-when-disneys-movie-merchandising-is-too-much/#61ba13235f08 Globalization: http://www.culturaldiplomacy.org/academy/conten

Music Pathway free essay sample

I never knew that the activity I fell in love with end up being my reason to live. In sixth grade I joined percussion in middle school. My percussion director told me that I could have a potential career in music and a few years later, he proceeded to sit with me and discuss careers. Now, as a junior in high school, I want to follow his footsteps. My freshman year of high school, my director asked to talk to me in his office. For the first time, I walked in and the smell of old carpet and Reese’s Peanut Butter Cups overwhelmed the room. There was a mallet bag stuffed with different colored mallets in it behind his door, an old Marimba One bar in a wooden show case, a white couch only big enough for two people to sit on, and a wooden book shelf filled with different percussion books and movies. We will write a custom essay sample on Music Pathway or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I thought to myself, â€Å"I want my office to be like this. Full of life, cluttered, but organized in a way to where I would know exactly where things were.† He goes behind his desk in a spinning chair and I sit on the little white couch up against the window. â€Å"I thought you would like my office.† He said. As he proceeded to talk about everything in his office I just kept wondering why he called me in there. Once he realized that I had stopped listening five minutes earlier, he asked me if I ever thought of becoming a percussion director. My response, â€Å"Of course.† His face turned into a giant grin that looked like a cartoon because it was so big. â€Å"Really?† he said as he started to chuckle. Once I said that music education had a good chance for my future career path, he asked me why and my response to him was, â€Å"because of you.† After I said that, he just started rambling on-and-on how great it was to pursue a career in music education. For once, I felt like I actually understood what life was all about. He told me about college and what my options were for majors and undergrads and how I should be excited how he can help me about my future career. He then said he would always be a person that I could trust if I needed to talk to someone and that he would always support me and my career decisions. I felt like an open field with blue skies, white clouds, and fresh cut grass on a sunny day. I then knew that his impact on me helped make a decision to pursue a career in music education. As he said that we were done talking for now, I started to walk into the band hall which smelled like spit, old carpet, food, and a thirty year old locker room all at the same time. A huge cluster of people drug me into their circle and brought me into another conversation. From then on my life changed. My days brightened a little and my relationship with my director grew. He is the reason not only percussion, but music is my passion and the right career path for me.